The WVU Prevention Research Center and the Translational Tobacco Reduction Research Program (formerly known as the Office of Drug Abuse Intervention Studies) established the Evaluation Oversight and Coordinating Unit (EOCU) with a grant from the West Virginia Bureau for Public Health (WVBPH). As a division of the PRC and T2R2, the EOCU serves as an independent evaluator for WVBPH’s Division of Tobacco Prevention (DTP). The unit ensures that every activity funded by the DTP is evaluated to (1) determine the extent to which program and activities meet their goals, (2) establish what approaches work best, and (3) understand how to make program improvements. It also provides consistent standards for assessment and criteria for success.